Iceberg Identity, Pattern & Collateral

Client: Chandelier Creative, NYC

Our Role: Concepting, Art Direction, Design + Pattern

How do you represent a brand that is both hot and cool? Using a crystal lens we bought on a whim at the MOMA museum shop, we shot several patterns for the Italian fashion magnate Iceberg. Creating a colorful world within an ice-block, we overhauled Iceberg’s logo and all of its collateral incorporating the pattern on every surface. We created several colorways that can be swapped seasonally, adding new life and variety to the brand.