Joga Bonito Logo, Pattern & Posters
Client: Nike Brand Design, Portland, Oregon
Our Role: Concepting, Art Direction, Design + Illustration
Joga Bonito was a Nike sponsored Brazil-inspired street-based global soccer competition (now say that three times fast). We created a series of richly textured posters that represented their defiant athletes as revered heroes. Graphic and iconic, their portraits embody the spirit of the game. The posters were grounded with a logo we created that was inspired by Brazilian graffiti and a pattern containing subtle game-related cues.