Nordstrom BP Brand Pattern
Client: Chandelier Creative, NYC
Our Role: Concepting, Art Direction, Design, Illustration + Writing
BP is the young women’s section within Nordstrom Department stores. In order to keep the attention of their hyper savvy customer, the brand needed a total teen-dream makeover. Literally “drawing” on the immediacy of Dear Diary doodles, sketchbooks and graffiti, we worked with illustrator Corey Lunn to create a radical visual world that activated the space from fantastical walls to tactile tags.