Old Navy Logo Refresh & Advertising Look & Feel

Client: Chandelier Creative, NYC

Our Role: Concepting, Art Direction, Design, Illustration + Writing

Old Navy needed a logo update. Enough said. But, why stop there?! We were also asked us to sophisticate the company’s tried and true, tongue-in-cheek visual humor. These mock ads for their Premium Jeans line were designed with both challenges in mind. Taking cues from mid-century whizzes like Hans Neuberg, Josef Müller, Bruno Munari and Max Huber, we created a world that was a step up from kitch, and right down the street from fun.