Nike Sportswear Magalog Prototype

Client: Nike Brand Design, Portland, Oregon

Our Role: Concepting, Art Direction, Design + Illustration

Before everyone was doing it, Nike Sportswear took an editorial approach to the standard catalog. We started by creating a custom font that spoke to the young ones loud and clear. We distorted words into our own hybrid language, injected humor into the copy, hand drew many of the elements and built up the book page by page, mark by mark. It’s youth culture. It’s our culture.