Nike Sportswear Magalog Prototype
Client: Nike Brand Design, Portland, Oregon
Our Role: Concepting, Art Direction, Design + Illustration
Before everyone was doing it, Nike Sportswear took an editorial approach to the standard catalog. We started by creating a custom font that spoke to the young ones loud and clear. We distorted words into our own hybrid language, injected humor into the copy, hand drew many of the elements and built up the book page by page, mark by mark. It’s youth culture. It’s our culture.