Old Navy Supply Co. In-Store Posters

Client: Chandelier Creative, NYC

Our Role: Concepting, Art Direction, Design, Illustration + Writing

Contemplating a name change (Old Navy Supply Co.) Old Navy wanted a seasonal refresh on their in-store visuals and they asked us to create a directional document. We conceptualized new copy and photography direction that reflected the lifestyle of their loyal devotees. Unfettered by gloss and fashiony excess, ONSC was about the best kind of basics—hense the graphic simplicity and muted, desaturated tones. Old Navy took this visual exploration and used it as a toolbox to create their own collateral.