Strut Identity, Pattern & Collateral
Client: Basic Rights Oregon, Portland, Oregon
Our Role: Concepting, Art Direction, Design, Illustration + Writing
Strut was an annual fashion show benefiting the non-profit activist group Basic Rights Oregon. They asked us to create a look that represented the diverse talent that steps forward for this event. We hand-drew a series of logos which then became pattern for propaganda. Newsprint posters served double duty when they were tiled as wallpaper for the runway backdrop. Heavy letterpressed coasters were distributed throughout local watering holes to promote the show. Our shock of color and copy became B.R.O.’s rally call across the city.