Tailwind Advertising Insert

Client: Exeter Brands, Portland, Oregon

Our Role: Concepting, Art Direction, Design + Writing

What is it like to build a brand in thirty days? Let us give you a peek. Tailwind was a ground-up shoe company. They wanted to revolutionize the industry by providing super high-tech shoes for a super affordable price. We started by following three maverick women athletes around the world. We documented their lives through candid photos, Super-8 footage and extensive interviews. All of this was synthesized into a slice-of-life campaign that was adapted for applications in-store, on the web and out in the world.