USE Identity & Packaging Exploration
Client: Chandelier Creative, NYC
Our Role: Concepting, Art Direction, Design, Illustration + Writing
USE was a new concept in personal beauty care. With little more than the beginnings of a product line, we initiated an exhaustive identity and packaging explore. Starting with the simple and declarative name “USE” we spun out fresh copy and several visual elements – which were then distilled to create several utilitarian packaging and graphic systems.