Lucky Brand Identity Look & Feel

Client: Chandelier Creative, NYC

Our Role: Concepting, Art Direction, Design + Illustration

Lucky’s visuals had an identity crisis to say the least. We were asked to leave the years of clutter behind and reflect the owner’s gritty, glamorous rock ‘n roll aesthetics. We paired down their logo to one iconic graphic, the lucky clover, and developed a look-and-feel reminiscent of classic album covers and L.A. street style. Our photography direction was animated and friendly—with a side of sexy. Our illustration style Silver Lake bohemian-surfer-graffiti-intellectual-punk-artist-ish.