Peter Kreider Exhibition Catalog
Client: Portland Institute for Contemporary Art & Reed College, Portland, Oregon
Our Role: Concepting, Art Direction + Design
Our friend Peter Kreider had an exhibition here in Portland c0-curated by our friends at PICA and The Cooley Gallery at Reed College. Exaggerated form and functionality are some of the tenets of Kreider’s work, so our book design for his exhibition had to embody those ideas up front. Each of the book’s three sections of content are contained within their own color-coded signature and then stitched together leaving the books inner workings exposed at the spine. Some of the pages have the immediacy of being zeroxed-on-Astrobright, while the middle section is all reformatted emails from a thread Peter had with his Chinese vendor about the manufacturing difficulties surrounding a giant sculpture of a remote control they were producing for him.