Umbro Brand Pattern

Client: Umbro International, Manchester UK

Our Role: Concepting, Art Direction, Design, Illustration + Writing

There is nothing more British than football, and there is only one authentic Football brand. Umbro had nearly a century of history under their cleats and they wanted to highlight their historical domination in the market. We created a newspaper-inspired pattern culling original copy written by makelike, miscellaneous facts and figuresĀ and graphic gems from their massive historical archive. The pattern was then carried through the brand from shoebox tissue paper to apparel hangtags.