Umbro Packaging System

Client: Umbro International, Manchester UK

Our Role: Concepting, Art Direction, Design, Illustration + Writing

We started from scratch and created a clear color-coded classification system for Umbro’s massive multi-faceted product line of footwear, equipment and apparel. Our packaging design reflected the company’s dedication to craft, functionality and sports tailoring. We sourced recycled materials that felt “hand-crafted” yet luxe. Stickers delineated product specific information and reduced the variety of boxes and tags that needed to be printed. Equipment bags were inspired by “onion bags”.