Charlotte Russe Identity

Client: Chandelier Creative, NYC

Our Role: Concepting, Art Direction, Pattern + Illustration

Charlotte Russe needed a facelift. The retail chain wanted to express the youthful, edgy—yet feminine—personality and attitude that the young women who shop at their stores put forth. Chandelier brought us in to re-design the logo and create a custom, illustrated brand pattern, and then apply it to shopping bags, hangtags, advertising and other collateral. For the logo we decided the more casual, first-name basis Charlotte might be worth exploring.