Deschutes Brewery POS & Advertising
Client: North, Portland, Oregon
Our Role: Concepting, Art Direction, Design + Illustration
As a continuation of our work with North for the Deschutes Brewery rebrand, we used the brewery’s Bend, Oregon location as a backdrop for this initial POS and advertising campaign for the local microbrewery. Working with photographer Jeff Dey, we shot several elements (tabletop product shots, distressed signage, etc) that could be layered together to create a different outdoor “scene” for each beer. The messaging for each beer was also different, so we created a custom hand-painted type treatment for each beer that we layered in when we built each beer’s “scene” in post.