Grüner Identity

Client: Chefstable Group, Portland Oregon

Our Role: Concepting, Art Direction, Design, Pattern + Illustration

Grüner is cozy Alpine dining at it’s finest. Chef Chris Israel approached us to tell this story in a hand-crafted, non-traditional way that incorporated a warm, textured Pacific Northwest spin on it as well. We first developed a hand-drawn logo and then created a pattern that accompanied all the elements. The richness of masonite was incorporated into the menu holders, as well as the menu’s themselves were each individually hand perforated and torn.

The identity package included: logo, custom pattern, menu suite & masonite menu holder, coasters and business card.