21 Mercer Identity

Client: Nike Sportswear, Portland, Oregon

Our Role: Concepting, Art Direction, Design + Illustration

For Nike’s top-secret boutique/customization clubhouse in NYC, we took to the streets for our inspiration. Culling images of subway and street signage we referenced the city’s existing stenciled and handpainted wayfinding systems that have labeled the streets for decades. Simple, clean, modern, cool.