Deschutes Brewery Mainline Label Redesign

Client: North, Portland, Oregon

Our Role: Concepting, Art Direction + Design

Deschutes Brewery wanted to update their existing mainline label system in a way that would not alienate their core market. We kept the iconic oval shape and used each beer’s existing illustration and then created new systems for typography, color, banner and border that deliniated each beer from the next. Bravely Done.