Hunt or Be Hunted Campaign
Client: Nike Running, Portland, Oregon
Our Role: Concepting, Art Direction, Design + Illustration
The fiercely competitive nature of High School Competitive Running needed to be captured in this story. Taking cues from the running spikes themselves, patterns and icons were developed as well as photographic stories using existing photography. Below we show the art that the client approved and posters, t-shirts and environmental applications—and below that our initial exploration of other options…The result—fierce, raw and in-your-face.