Kiehl’s Day In-Store Signage

Client: Kiehl’s, NYC

Our Role: Concepting, Art Direction, Design, Illustration + Writing

Kiehl’s Day is an annual celebration of “Pear Tree Corner”—the company’s original corner store location (in operation since 1851) on 3rd Ave. and 13th Street. We incorporated hand-drawn elements from their East Village neighborhood to give the day a fresh face.