Centrally Grown Identity Exploration
Client: The Reserve, San Simeon, California
Our Role: Concepting, Art Direction, Design, Illustration + Pattern
Centrally Grown is a new farm to market experience – encompassing their own farmland, a food label and the market itself. Located as part of The Reserve at San Simeon, Centrally Grown’s mission is to create change at the community level by providing a farm-to-table experience that rewards neighbors for participating, while also funding environmentally-friendly practices (like providing a fleet of bikes for the town). We were inspired by fruit crates, adventure, the surrounding natural environment and graphic methods of transformative education.