Hope Less. Kick More. Campaign
Client: Nike, Portland, Oregon
Our Role: Art Direction + Design
We got real dirty for this one. For Nike’s efforts to reach the High School Cross Country / Competitive Running consumer, we were asked to create a custom type treatment for the tagline HOPE LESS. KICK MORE. We also built a photo collage and then overlayed a mud layer on top to seal the message : this is a filthy sport.