Kiehl’s In-Store Educational Signage

Client: Kiehl’s, NYC

Our Role: Art Direction, Design + Illustration

Kiehl’s needed a new way of visually educating it’s customers with in-store signage that discussed their products, usage and benefits—in a bold simple way. We took a pretty direct approach by setting up a hierarchy of information, typesetting it and then hand-drawing it to have a chalkboard effect—to reference back to the educational aspect.