Nike+ Run Club Identity & Collateral
Client: Nike Running, Portland, Oregon
Our Role: Art Direction, Design + Illustration
We Run is about power in numbers and an allegiance to a sense of place. Run Club is a global community of runners that gather in over 30 cities. It’s a collective – a club – a not-so-secret society. Each city’s runners approach the streets in different ways but regardless—they dominate. Nike needed an identity that could be tiered for each city, but also expressed the runner’s manifesto and collective approach to urban running. The mark stays the same from city to city, and is easily recognizable when a runner travels to a new place. If it is seen, the club is close-by and only they know about it.