Som Drinking Vinegar : Identity & Label System

Client: Pok Pok, Portland, Oregon

Our Role: Concepting, Art Direction, Design + Illustration

Andy at Pok Pok asked us to create an identity and stand-out-on-the-shelves label system for his new line of drinking vinegars. We hand-illustrated about fifty Thai-inspired SOM’s and landed on this one, based on Thai street signage. There are over twenty flavors of SOM, so each flavor (and it’s corresponding ingredients/nutritional information) had to be a placed on the label as a flexible system that could easily switch out.