The Reserve at San Simeon Identity

Client: The Reserve, San Simeon, California

Our Role: Concepting, Art Direction, Design, Illustration + Pattern

The Reserve at San Simeon is nestled in a micro-climate above Cambria, on the coast of California. A sustainable, ecologically-minded corporate retreat, The Reserve aims to create change by creating temporary think tanks made up of the masters of industry. These world-shapers will use this “off-the-grid” experience to then create transformation toward eco-driven practices at upper-levels within their own businesses. Working with writer Lori Jones, we narrowed our approach to reflect the physical location—as well as the organization’s personality, values and mission—in a friendly, “non-corporate” way. Our exploration was inspired by bird’s-eye-views of the local landscape, California ranches and travel ephemera.