PokPok Logo System

Client: Pok Pok, Portland, Oregon

Our Role: Concepting, Art Direction, Design + Illustration

Andy Ricker, chef/owner of the rapidly expanding empire that is Pok Pok, asked us to audit his restaurant’s identity system and create a new sub-mark for each restaurant to be placed under their existing logo. We hand cut these letters based on Thai street food signage, each one is unique.