Cargo Identity + Pattern
Client: Cargo, Portland, Oregon
Our Role: Concepting, Art Direction, Design + Illustration
Cargo travels. Everywhere. The Portland-based retailer culls the world’s corners searching for, and curating, one-of-a kind treasures. The owners wanted a new identity to celebrate their company’s history, as well as a fresh start for their new warehouse retail space in SE Portland. We studied the hand-painted textiles, jewelry, ceramics, printed ephemera, sculptures and architectural salvage they have collected over the years to get inspired for creating the art for this pattern. The result, a wild melange of simple graphics from around the world, overlaid and combined together to express their own, unique and expressive world-view they’ve accumulated – and built – from their collective travels.