RAFT Identity + Labels
Client: RAFT, Portland, Oregon
Our Role: Concepting, Art Direction, Design + Illustration
RAFT is the botanical brainchild of a chemist and a marketing maven who both have a love for the finer things in life – which includes well-made craft cocktails. Their direction for their identity and packaging – keep it simple, and make it pop – much like the syrups themselves. We selected a buoyant, clean typeface for the flavor names, and created a tonal color palette for each flavor, while creating a straight forward, legible logotype for the brand itself.