THAAN Charcoal Packaging

Client: Pok Pok, Portland, Oregon

Our Role: Concepting, Art Direction, Design + Illustration

For their new line of natural charcoal sticks, Pok Pok came to us with a name, a unique product and a box size. We took it from there. Using Thai typography and packaging for inspiration, we created an optical pattern to make it stand out on shelves, and designed a bold logotype, derived from Thai letterforms.