Som Soda Identity + Label System

Client: Pok Pok, Portland, Oregon

Our Role: Art Direction, Design + Illustration

The folks over at Pok Pok know that Som Drinking Vinegar goes great with club soda. So adding another product to their stable was a no-brainer. Using the existing Pok Pok and Som identities, we were asked to design a new label for this new line of vinegar sodas. We created the word SODA to family with existing SOM, and designed a label system that can expand effortlessly with new flavors by simply adding another color to the palette, and adding the flavor name to the label front. Deliciously simple.