Amazon Prime: Homecoming Fall Awards Mailer
Our Role: Concepting, Art Direction, Design and Production
For the Homecoming Fall Awards Mailer, our task was to showcase the mystery of this exciting new series. To accomplish this we created a kit welcoming people to homecoming.
A book showcasing unit photography is designed with off-kilter levels of information. Photography treatments include using multiple images of the same scene with slightly different perspectives and strange crops keeping the content suspicious and uncertain. Interior pages are treated in multiple ways. Half pages are bound in with excerpts from the scripts - when flipped the meaning morphs. Black tip in sheets with varying die-cut shapes are bound into the book and reveal additional information when flipped. A folded poster is bound in - when taken out it can be fully opened to reveal the entire image and text.
The exterior of the book is sealed forcing the viewer to tear it open to discover the interior. Inside the book is a vacuum sealed DVD in a mylar aluminum pouch referencing the secrecy and mystery of the “facility”. Nothing is what it seems - each ostensible “clue” leads you further down the rabbit hole. The book and DVD are mailed in an exterior black Tyvek paper that’s been sealed with security tape.