CAP at UCLA Identity + Collateral
Our Role: Concepting, Art Direction, Design, Illustration + Writing
UCLA’s Performing Arts organization (previously called UCLA Live) needed a ground up rebrand. Focusing first on the name, we empowered the organization with a new sense of purpose that is clear and present from its first read. We then visually imbued it with a unique sense of place that separates it from other competing organizations—both locally and nationally. To help visually root the Center firmly in the heart of Los Angeles, we brought in L.A. photographer Mike Slack and incorporated a color palette and typography that nods to the history of Los Angeles, as well as its past, present, and future state within the global arts community.
Our identity package included: name consulting, logotype & chop mark, brand color palette system and typography, brand photography, outdoor banners, event specific collateral, and website re-skin.
Based on this work, we then designed the organization’s 2012-13 seasonal brochure. This 50-page book outlined the organization’s mission, its artist programming for that season, and additional venue/ticket information—all housed in a shell that stylistically expanded on our brand work.
Projects Shown :
CAP UCLA Identity
CAP UCLA Seasonal Brochure