Centrally Grown Identity Exploration
Our Role: Concepting, Art Direction, Design + Illustration
Centrally Grown is a new farm-to-market experience, encompassing its own farmland, a food label, and the market itself. Part of The Reserve at San Simeon, Centrally Grown’s mission is to create change at the community level by providing a farm-to-table experience that rewards neighbors for participating while also funding environmentally-friendly practices (like providing a fleet of bikes for the town). We were inspired by fruit crates, adventure, the surrounding natural environment, and graphic methods of transformative education.