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503.233.4843

Or visit us at:

3701 SE Belmont St, Portland, Oregon 97214

Name
Name

3701 Southeast Belmont Street
Portland, OR, 97214
United States

503-233-4843

Graphic design studio specializing in print, collateral, pattern and surface design, and illustration. Includes work portfolio and company background. Based in Portland, Oregon.

Deschutes Brewery Rebrand + Mainline Label Redesign

Our Role: Concepting, Art Direction + Design

We worked with Portland ad agency North on the Deschutes Brewery rebrand. The Bend, Oregon-based brewery recognized it was time for a branding update, but did not want to alienate its cult following. We stayed true to their roots but made a few big steps, including updating the logo system and custom typographic direction, including typeface design. For their mainline label redesign, we kept the iconic oval shape and used each beer’s existing illustration – and then created new systems for typography, color, banner, and border that delineated each beer from the next.

Deschutes Brewery Rebrand + Mainline Label Redesign

Our Role: Concepting, Art Direction + Design

We worked with Portland ad agency North on the Deschutes Brewery rebrand. The Bend, Oregon-based brewery recognized it was time for a branding update, but did not want to alienate its cult following. We stayed true to their roots but made a few big steps, including updating the logo system and custom typographic direction, including typeface design. For their mainline label redesign, we kept the iconic oval shape and used each beer’s existing illustration – and then created new systems for typography, color, banner, and border that delineated each beer from the next.