Deschutes Brewery Rebrand + Mainline Label Redesign
Our Role: Concepting, Art Direction + Design
We worked with Portland ad agency North on the Deschutes Brewery rebrand. The Bend, Oregon-based brewery recognized it was time for a branding update, but did not want to alienate its cult following. We stayed true to their roots but made a few big steps, including updating the logo system and custom typographic direction, including typeface design. For their mainline label redesign, we kept the iconic oval shape and used each beer’s existing illustration – and then created new systems for typography, color, banner, and border that delineated each beer from the next.