Lucky Brand Identity Look & Feel
Our Role: Concepting, Art Direction, Design + Illustration
Chandelier Creative, NYC asked us to reimagine the Lucky brand to leave the years of clutter behind and reflect the owner’s gritty, glamorous rock ‘n roll aesthetics. We paired down their logo to one iconic graphic, the lucky clover, and developed a look-and-feel reminiscent of classic album covers and L.A. street style. Our photography direction was animated and friendly—with a side of sexy. Our illustration style was Silver Lake bohemian-surfer-graffiti-intellectual-punk-artist-ish.