Nike: Pro Rival Bra Product Launch
Our Role: Concepting, Art Direction, Design
We worked with the Global Nike Women’s team for the launch of their new collection of Sports bras in Fall ’14. Photography of the collection was shot in NYC by Hasse Nielse, and art directed by us. As part of the launch, we developed and produced a premium fitting room experience for athletes to showcase the collection and give them to a proper bra fitting. They left with a perfectly fitting bra in a beautiful custom box, a wash bag, and instructions on how to post about the experience on social media. The retail windows were developed in collaboration with NikeWomen, using Athlete imagery that was art directed internally by Nike.