Nike: Women’s Amplify Identity
Our Role: Concepting, Art Direction, Design + Illustration
Nike Women’s Training asked us to work on a big new idea called Amplify. They wanted to re-define Nike as a brand for her. We got to dive deep into the consumer experience, and discover all her touchpoints. The end goal was to create a space in store that she loves to hang out in.
The identity package included: Overarching identity, community spaces, brand books and fitting room lounges.