RAFT Identity + Packaging
Our Role: Concepting, Art Direction, Design + Illustration
RAFT started simple and is now a three-tiered line of cocktail accompaniments, which include their startup line of Botanical Syrups, and the recent addition of their Mixers and Essentials lines. The simple design and color system help these bottles pop off the shelves, especially among the “heritage”-inspired vibe that’s been accompanying the world of mixology as of late.
The identity package included: logo, typography, color palette and packaging.