The Reserve at San Simeon Identity
Our Role: Concepting, Art Direction, Design, Illustration + Pattern
The Reserve at San Simeon is nestled in a micro-climate above Cambria, on the coast of California. A sustainable, ecologically-minded corporate retreat, The Reserve aims to create change by creating temporary think tanks made up of the masters of industry. These world-shapers will use this “off-the-grid” experience to then create transformation toward eco-driven practices at upper levels within their own businesses. Working with writer Lori Jones, we narrowed our approach to reflect the physical location—as well as the organization’s personality, values, and mission—in a friendly, “non-corporate” way. Our exploration was inspired by bird’s-eye-views of the local landscape, California ranches, and travel ephemera.