Umbro Brand Pattern + Packaging System
Our Role: Concepting, Art Direction, Design, Illustration + Writing
There is nothing more British than football, and there is only one authentic Football brand. Umbro had nearly a century of history under their cleats, and they wanted to highlight their historical domination of the market. We created a newspaper-inspired pattern incorporating miscellaneous facts and figures and graphic gems from their massive historical archive. Our packaging design utilized this pattern at its core (across all price-points) to express the company’s dedication to craft, functionality, and sports tailoring. We sourced recycled materials that felt “hand-crafted,” yet luxe.
The packaging system included: a clear color-coded classification system, boxes, labels, tags, stickers, and equipment bags.