USE Identity & Packaging Exploration
Our Role: Concepting, Art Direction, Design, Illustration + Writing
USE was a new concept in personal beauty care. With little more than the beginnings of a product line, we initiated an exhaustive identity and packaging exploration. Starting with the simple and declarative name “USE,” we spun out fresh copy and several visual elements – which were then distilled to create a multitude of options for utilitarian packaging and graphic systems.
The identity & packaging exploration included: logos, typography, color palettes and iconography and writing.