Centrally Grown Identity Exploration
Our Role: Concepting, Art Direction, Design + Illustration
Centrally Grown is a new farm-to-market experience, encompassing its own farmland, a food label, and the market itself. Part of The Reserve at San Simeon, Centrally Grown’s mission is to create change at the community level by providing a farm-to-table experience that rewards neighbors for participating while also funding environmentally-friendly practices (like providing a fleet of bikes for the town). We were inspired by fruit crates, adventure, the surrounding natural environment, and graphic methods of transformative education.
Topher Sinkinson was part of the team that worked on this project while he was a partner at makelike. He is no longer at makelike.
